Dear
Friend,
Imagine
a "done for you" marketing system that
generates very hot leads, incoming phone calls,
referrals, and sales, even from people you never
talk to! How would you like to have thousands
of emails going out every week in your
name, to prospects who have requested information
from you, written by a professional sales copywriter
and proven to generate calls, emails, and pre-set
appointments with prospects clamoring to talk
to you? What if you could quit worrying
about marketing, application processing, underwriting
follow-up, post-sale communication, and all the
other details that bog you down - and you could
spend your energy on what you do best - selling
to qualified prospects?
That
is how business works for those who are chosen
as HSA for America
Independent Sales Advisors.
The
explosion of HSAs is the biggest income-producing
opportunity to occur in the health insurance industry
in years, and HSA for
America has a limited number of opportunities
for ambitious independently contracted sales people
who wish to partner with us.
If
you're like most salespeople, you don't have the
time, technical skill, or interest to put together
websites, quote systems, multi-step marketing
sequences, client retention systems, online applications,
direct mail campaigns, and all the other marketing
methods that generate sales and a large residual
income for the top insurance agents.
Now
you can integrate into a marketing system that's
already put together for you.
Selling
Insurance the EASY Way
My
name is Wiley Long; I'm president of HSA
for America. I started
my insurance career calling on so-called "telemarketing
leads". I would guess four out of five
people told me they weren't interested before
I even got three words out. Most would hang
up on me, many cussing me out before slamming
the phone down.
The
only way I learned to survive was by cold-calling.
It could take hours of rejection before getting
a "maybe", and then I usually had to
get in my car to drive to the prospect's house
or place of business to try to close the sale.
I was broke, tired of all the rejection, and sick
of the long, long hours.
I
knew there had to be a better way!
In
2001 I put up my first website, and began studying
marketing earnestly. I read dozens of books,
attended seminars that cost me thousands of dollars,
spoke with experts, and hired expensive copywriters.
And
the work paid off. Today HSA
for America is the number one
agency in the country offering individual and
family HSA-qualified health insurance plans.
Thousands of unique visitors come to our site
every week, seeking our expertise and requesting
applications.
Today
more people sign up through my online system without
ever even speaking to me than I used to sell working
an 80-hour week. Many of our other
sales close after a 2-minute phone call, or a
quick email exchange just to clarify a point or
two.
And
after buying from us, our clients stay
with us. And they buy more. And they
send us their friends and colleagues.
So
what is the secret? Well that's a big question,
but the short answer is that we have put together
a highly effective marketing system.
McDonald's didn't become the largest restaurant
chain in the world because of its great hamburgers;
it did so as a result of the systems it put in
place to make its processes both efficient
and effective.
When
you are integrated into our system, you will benefit
from the thousands of hours we've put into refining
our message, the professional copywriters we've
hired, and the thousands of dollars we continue
to spend optimizing our search engine results
and conversion ratios.
Let
Me Tell You About The Actual Easy Sales Secrets
Of Our Marketing System That Will Once-And-For-All
Put Your Insurance Sales On AUTOPILOT
If
you are interested in growing your success in
the health insurance business, please read the
following information very carefully. Whether
or not your Independent Advisor application is
accepted, you will learn a lot by simply understanding
what has made HSA for
America so phenomenally successful.
If we both agree that having you on board as part
of our team would be mutually beneficial, this
is the system that you will become a part of:
Easy
Sales Secret #1:
HSA for America's
Website and Reputation
HSA
for America is firmly established
as the experts in HSA-qualified health insurance
plans. We have been specializing in these
plans since they first became available, and more
people learn about and purchase individual HSA-qualified
health insurance from us than from any agency
in the country.
When
you represent HSA for
America, you benefit from the instant
credibility the HSA for
America brand name represents.
Readers can obtain detailed information on virtually
any aspect of HSAs and HSA-qualified health insurance
- from instant health insurance quotes and online
applications, to details about how the tax benefits
of HSAs work, to information on banks and administrators
where someone can establish their HSA.
Not
only does our website serve as an information
resource, but it actually does your selling
for you, so that by the time you talk to your
prospect they are very well informed and ready
to do business. Imagine the difference when
talking to a cold prospect versus one who has
already done their research, compared quotes,
and is simply deciding between the $3000 deductible
and the $5000 deductible.
Of
course, it's not always that easy. That's
why the next Easy Sales Secret drives sales through
the roof:
Easy
Sales Secret #2:
Talk to HOT Prospects
Everybody
needs health insurance, and many people must buy
it themselves because they are not covered by
an employer. But few enjoy the process,
and most buy only when the pain of their current
situation gets strong enough to motivate action.
By
capturing prospects when they are actively looking
for information on HSA-qualified health insurance
plans, we are able to hit them with our marketing
message at a time when they are most receptive
to hearing it.
Independent Advisors who participate in our lead program are
able to speak with very interested prospects that
actually want to talk to them. Often they
are on the phone with the prospect within minutes,
while he or she is still looking at the quote
results - what an excellent time to answer short
questions and set up a telephone appointment to
help the prospect choose a plan and get signed
up.
When
we can't reach them on the phone, the next Easy
Sales Secret puts the sales process on autopilot:
Easy
Sales Secret #3:
Ongoing Automated Marketing Messages
How
many people are on your "still thinking about
it" list? Are you still keeping in
touch with them on a regular basis? And
if so, is it really the best use of your time?
Imagine
a series of well-timed emails going out in your
name, further establishing your credibility, selling
the reader on:
- why
an HSA plan
- why
they should get it from you
-
why they should take action now
We
have put hours and hours into perfecting our written
sales letters, making our messages so compelling
and so convincing that most readers would think
twice about buying health insurance from anyone
else but you.
Each
email comes directly from you, in your name.
If the prospect replies to the email, it goes
directly to you. Anyone who does
not sign up right away will continue to receive
communication from you every few days, for the
next 5 weeks. They'll learn more about HSAs,
the tax advantages, the potential to build a large
retirement account, the ability to use the funds
for alternative medicine tax-free, and all of
the other benefits that make signing up for an
HSA plan a no-brainer.
Setting
up an autoresponder to send out emails is not
that difficult, but getting the message right,
is. Every one of our email messages has
been reviewed and updated by a leading professional
sales copywriter who really understands how to
influence people to take action now.
"HSA
for America’s
system of insurance marketing and follow
up is the best I’ve ever seen"
Having
been in the insurance industry for the
past eight years in several capacities
- as an agent, managing broker and eventually
an agency owner - I can honestly say that
Wiley Long’s system of insurance
marketing and follow up is the best I’ve
ever seen. The burden of following
up with warm and cold leads has been completely
taken off of my shoulders so that I can
concentrate on the new business coming
in. I have never been so on top
of my follow up with clients.
I am alerted every morning of Birthday
calls to make, renewal calls (with all
the renewal information included) and
underwriting updates are given to me on
a daily basis. Hot leads are regularly
sent to me and I have the support of Wiley's
agency behind me to assist with the follow-up
required, I can write large amounts of
business with no overhead and none of
the headaches typically associated with
being in the insurance business (this
sentence sounds like "I'm not a business
owner". I also enjoy our weekly tele-coaching
calls that include sales goals, important
updates, producer contests, guest speakers
and a sense of camaraderie.
Even
with the knowledge and experience I had
I was unable to reach my full potential
as an agent due to the massive amounts
of follow up and overhead of owning a
brokerage. The marketing that HSA
for America does gives me so
much credibility, and I have the confidence
of my prospects right away. I make
great money, I make my own hours and I
am the agent my clients deserve to have.
All of this has been made possible by
an amazing system and the great support
I receive from this agency.
Chelsea
Miller
Fort Collins, CO
|
Easy
Sales Secret #4:
Special Reports That Generate Traffic and
Further Establish Your Credibility
The
consumers out there have a real desire to find
a better solution for their health insurance needs.
They've heard about health savings accounts, but
most have a difficult time finding anyone who
can clearly explain things, and answer all their
questions.
That
is why so many people order HSA
for America's Complete Consumer's
Guide to Health Savings Accounts. We
also offer reports on life insurance, health reimbursement
arrangements, ways to save money on medical expenses,
and other valuable information. Offering
unbiased, reliable, hard-to-find information is
one of the best ways we generate leads from prospects
who are truly interested in what we have to offer.
Our
Independent Advisors have exclusive access to
this material, along with systemized methods of
using them to continually generate additional
inquiries.
Easy
Sales Secret #5:
"No-Talk" Online Sales From People You
Don't Even Talk To!
What's
even better than having interested prospects calling
you on the phone ready to buy? It is customers
who sign up online without even talking with you
first. All Independent Advisors receive
their own landing page which they can use to offer
quotes or special reports from HSA
for America. Any lead
generated through that site is coded with your
name, and if the prospect signs up you get the
credit, whether you talk to them or not.
There
are only so many hours in the day, and even the
hardest working agent can only speak with a limited
number of prospects per week. But if you
have the right systems in place you can actually
make
sales while you sleep!
We
call these "no-talk" sales, and
we love'em! HSA
for America will provide the
website, the mechanism to capture the contact
information, and the automated follow-up.
You check the sales report in the morning, and
see who bought the night before.
A lot
of people out there work very hard. The
most successful also work smart, and put technology
to good use.
Easy
Sales Secret #6:
Make Multiple Sales At Once via Teleseminars
One
of the keys to high income is figuring out ways
to "multiply" yourself. One of
the many ways our advisors do so is through the
use of teleseminars.
Every
week our Independent Advisors are doing teleseminars
where sometimes dozens of people show up, interested
to learn about HSAs and how to obtain an HSA-qualified
health insurance plan. We provide scripts,
marketing sequences, website sign-ups, and we
even pay for the call.
A
well-run teleseminar will further increase your
status and reputation as an expert, and will
often result in 10 or more sales within an hour
after the call.
Easy
Sales Secret #7:
Pre-Set, Qualified Telephone Appointments
Effective
salespeople spend their time speaking with people
who are ready to buy. So when someone calls
interested in getting some assistance in choosing
a qualified health insurance plan, we schedule
a qualified appointment for you, based on the
times you make available on your online scheduler.
You
receive all the information you need to do some
research before the call so you are well prepared.
You'll know the ages, health, smoking status,
and why the prospect is interested in a new plan.
The
prospect also receives the information they need
to prepare for the call (and, critically, to prepare
them to be ready to make a decision when they
do talk with you).
The
result is that you are no longer "pitching",
but instead you are advising.
You have credibility before you even say hello,
and your job now is to simply help the prospect
find the best plan for his or her needs, and get
them enrolled. Our top advisors are closing
80% or more of their pre-scheduled appointments.
Easy
Sales Secret #8:
Home Office Support To Free Up Your Time
Most
agents spend a whole lot of time on paperwork.
How much of your time do you want to spend hunting
down new clients to get missing info so you can
submit the application to the insurance company?
How many hours do you spend each week following
up on the underwriting status of your applications?
More
importantly, how much time will you really have
available to do these activities when you are
selling 2, 5, or 10 plans a day or more?
Our system is designed to let you spend your time
doing what you do best - selling - and whenever
possible and prudent we handle the back office
paper work and nitty gritty for you.
One
of the keys to monetary success is to spend your
time on highly productive activity. Systemization
of your business is critical, but you must also
have a well-trained and responsible staff to handle
all the details. If you've ever tried to
hire, train, and manage office staff, you know
how valuable this is to our Independent Advisors.
"I
have sold over $100,000 in premium in
a single week, multiple times..."
While
I have always enjoyed helping others,
I was never one who felt a calling to
“sell.” However, as a
trusted HSA
for America Independent Advisor, I found there is really little
“selling” involved. I
work when I want, from where I want, fielding
primarily pre-set appointments.
I have never seen any sales system of
any kind that caused prospects to literally
line up and wait for an appointment with
me like this. Best of all, when
these appointments do occur, the prospects
are so primed to make a buying decision
that assisting them in choosing the best
product to fit their particular situation
is unlike any “sales” process
I have ever been a part of.
Using the HSA
for America system,
I have sold over $100,000 in premium in
a single week, multiple times. The
incoming calls and e-mails are from people
that are ready to buy, and just need a
little advice on which plan they should
chose. I can’t imagine any
sale ever being any easier.
Stephen
F. Adams
Athens, GA
|
Easy
Sales Secret #9:
"Done For You" Back-End Sales Marketing
When
you close the sale, are you done? If so,
you're missing out on a lot of money.
HSA for America's
automated marketing systems help you maximize
total customer value. Here are some of the
sales you'll capture that you used to miss:
- Guaranteed-issue
plans to people who have been declined
- Lapsed
clients who still need coverage
- Term
life insurance sales
- Health
Reimbursement Arrangements (HRAs)
- Accident
Plans
- Dental
Plans
- More!
Most
of these sales processes are integrated into our
automated follow-up system, so you may not have
to do anything to add additional income revenue.
Easy
Sales Secret #10:
Even MORE Ongoing Marketing Done For You,
Every Week
One
of the things that has surprised us as we've built
our system and tracked our results is how many
sales we get from people who initially inquired
weeks, or even months earlier. So after
the initial marketing sequence, our prospects
continue to hear from you every week. They
receive informative emails that maintain that
critical balance of providing valuable information,
while creating urgency and a call to action.
The
results are sales coming in every week from prospects
we might have otherwise written off.
In
addition to email, at times we'll use direct mail,
voice mail, fax, teleseminars, and other media
to drive response and surge sales. We do
the work, and our Independent Advisors close the
sales.
Easy
Sales Secret #11:
Keeping The Business On The Books
One
of the great things about the insurance business
is that you build a residual income, where
you can get paid for years and years for a single
sale. HSA for
America has numerous methods to keep
clients on the books, keep them buying additional
products, and referring their friends and colleagues.
By
keeping in touch with our clients on a regular
basis, we are building a long-term relationship
with them that can double or triple your renewal
income. Marketing guru Dan Kennedy calls
it "Fencing the Herd". Here are
some of the ways we nurture the relationship:
- Post-Sale
Wow Packet
- right after someone applies for coverage with
us, a thick packet of information is sent to
our clients, along with a letter from you, welcoming
them to HSA for
America, and sharing with them ways
they can save money on their medical expenses.
- Maximize
Your HSA
- our acclaimed monthly newsletter focuses on
ways our clients can lower their medical costs,
reduce their taxes, and maximize the value of
their HSA.
- HSA
for America Update
- Our monthly direct mail newsletter which contains
helpful articles, offers for additional products
and services, and helps develop the "relationship",
which turns customers into long-term clients.
- Birthday
Cards
- customers receive a birthday postcard directly
from you. These touches generate referrals,
life insurance sales, and greater loyalty from
our customers.
- Other
"touches" throughout the year
- your customers will not forget you when they
get holiday greetings and other occasional touches
every few weeks.
HSA
for America customers are not
just "sales", they are long-term clients.
Because of the level of service we provide, the
valuable information we provide and the ongoing
communication, our business stays on the books.
And our customers buy more, and refer their friends.
All this, of course, means greater success and
income for us, and for our Independent Advisors.
"Having
been in the insurance business for 16
years, I can truly say this system is
fantastic."
Finally
no more cold calling or driving around
picking up checks.
The
leads are coming into my office, on my
PC, and people are anxious to talk.
I
can set my own schedule, work from multiple
locations on my laptop all while having
a professional presence. Some weeks I'm
writing over $50,000 in annualized premium,
while still spending plenty of time with
my 3-year old son.
This is the first time in 16 years that
my insurance business has given me so
much freedom!
Paula
Santamaria
Atlanta, GA
|
Easy
Sales Secret #12:
Online Database To Track Your Clients and Prospects
Its
easy, organized, and all in one place. See
who is in your marketing funnel, and where they
are. You can put prospects into relevant
groups so you can efficiently manage your follow-up
calls. See what plan they bought, any notes
you've made on previous conversations, and what
automated marketing steps are coming up.
To
consistently reach high levels of insurance production,
you must have a system in place that is organized
and efficient. If you have to hunt for notes
scribbled on scraps of paper, go through lists
of who you need to call back or follow-up on,
or try to remember past conversations, you will
never make the big money.
Our
system has everything in one place. It allows
you to quickly retrieve any information you need
on clients and their policies, track prospects
and all past marketing touches, and start and
stop pre-written marketing campaigns.
Easy
Sales Secret #13:
Access to Exclusive HSA
for America-Generated Leads
As
you can imagine, we generate quite a few leads,
many more than we can effectively work ourselves.
When you integrate into our system, you have the
opportunity to have those leads assigned to you
at a very low cost. In fact, as long as
you maintain certain production levels, the leads
may not cost you a penny!
Company-generated
leads assigned to our advisors are marketed to
in the advisor's name. Advisors who participate
in the lead program have new leads assigned to
them in real time, every day. Those leads
are then marketed to in the advisors name, automatically.
Easy
Sales Secret #14
Comprehensive Training
Everyone
accepted into the Independent Advisor program
undergoes an extensive training program covering
all aspects of our HSA sales success program.
Before representing HSA
for America, all of our advisors
must demonstrate an expertise in HSAs, HSA-qualified
health insurance plans, and the plans that they
will be offering.
If
you are accepted into this program, you will participate
in an intensive two-week learning program of teleconferences
and home study, so that you have the knowledge
and information you need to confidently represent
HSA for America,
and to maximize your sales results.
You
will then receive one-on-one coaching to help
you polish your presentation, smooth out your
closing, and maximize your sales. Ultimately
we are only as successful as our advisors, so
we are very committed to your growth and success.
Isn't
It Time To Quit Struggling, And Start Making Some
REAL MONEY?
As
we put together our marketing system, we naturally
became extremely busy trying to handle
the onslaught of calls, emails, and applications.
It got to where our one sales person was bringing
in over 30 applications per week!
For
most business that comes from company-generated
leads, we pay successful advisors 10% commission
for the first 12 months, and 2.5% commission after
that for as long as the business stays on the
books. The average monthly premium is $250,
or $3000/year.
If
you submit only 13 sales per week you will generate
about $2 million in annualized premium.
Your first-year earnings will be about 10% of
whatever business stays on the books. In
addition, you will be paid for accident plans,
dental plans, HRAs, life insurance sales, international
travel insurance, and other services we offer.
And as long as you are an advisor with HSA
for America, you
will continue to earn renewal income on your clients
for as long as they remain a customer.
For
business coming from your own landing page or
any other leads that you generate, we pay even
higher first-year commission, up to 12%!
If
you are comfortable with the living you are making,
and if your marketing program is bringing in all
the business you can handle, then you can stop
reading now. If you are not ready for this,
if you don't see the value in what we're providing
our Independent Advisors, then quit dreaming and
get back to work.
But
if you've read this far you now realize that there
is a better way. You can either try to recreate
it (print this page out, tape it to your wall,
and study it); or you can possibly become part
of it.
