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August 04, 2008
Winn-Dixie Helping Health Savings Account Owners
Winn-Dixie shoppers can now use their Health Savings Account cards at any checkout register when purchasing over-the-counter health and wellness items.
The Jacksonville-based grocer upgraded its software so that each of the thousands of checkout registers in the chain can identify qualifying products, charge them to the Health Savings Account, and then automatically subtract that amount from the total owed for all other purchases.
Formerly, customers using a Health Savings Account card had to pay for those items at the pharmacy and then go to the regular checkout lanes to pay for other items. Winn-Dixie Stores Inc. executives did not disclose the cost of upgrading the system.
"This is all about making the shopping experience better for our customers," said Robin Miller, Winn-Dixie's director of communications. "We are very pleased to be able to offer this added convenience, especially in these challenging economic times."
HSA plans allow individuals to set aside a portion of their earnings to pay for qualified medical expenses. Money placed into an Health Savings Accounts are not subject to payroll taxes.
Winn-Dixie (NASDAQ: WINN) operates 520 grocery stores in Florida, Alabama, Louisiana, Georgia and Mississippi.
Posted by Wiley Long at August 4, 2008 09:55 AM