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November 14, 2008
Health Savings Accounts Create Choice
At the National Consumer Driven Healthcare Conference I went to, one of the speakers was Samuel Gibbs, Senior Vice President of ehealth insurance. He spoke about online health insurance shopping. They’ve found that one of the main criteria consumers want to know is "is my doctor in the network?" Another sign that consumer's want choice with their Health Savings Account, particularly when it comes to who their doctor is.
They also want fast. He said that when they got some carriers to offer instant approval, sales increased 30%. They are highly focused on making the sale without talking to the consumer, and in fact get 80% of their business without any direct communication. (While HSA for America does of course offer online applications, we also have Personal Advisors that will give direction on which plan will be the best value, and also walk the customer through the application process.)
Posted by Wiley Long at November 14, 2008 10:42 AM