Health Savings Account Blog

The primary categories make up the main navigation menu for HSA Bank's new website, which was reduced from seven on its earlier version. The website's main navigation menu includes Employers, Agents/Brokers, Accountholders, and HSA Education.

* Employers: The Employers section highlights the five-step process to begin working with HSA Bank and includes information that employers will find useful to setup and facilitate their HSA program.

* Agents/Brokers: The Agents/Brokers section provides information that describes how HSA Bank works with agents and brokers to build strong HSA programs for their clients.

* Accountholders: The Accountholders section of the website focuses on providing resources to prospective accountholders and assisting current accountholders with the management of their HSA at HSA Bank.

* HSA Education: The HSA Education section of HSA Bank's website is devoted to making education materials, tools and resources accessible to everyone.

CEO of HSA Bank Dean Mason said, "A Towers Perrin survey released earlier this year illustrated the impact effective communication can have on employees, including which plan options they select or the adoption of healthy behaviors."

The Towers Perrin report, entitled 2009 Health Care Cost Survey, indicated employers that had effective communication, or "high performers," influenced the plan option employees selected at a 20 percent higher rate than those companies considered "low performers." The gap between high performers and low performers widens to 36 percent for influencing employee adoption of healthy behaviors.

"In today's economy, we see companies making an HSA insurance plan their only option. The evidence presented in this report can be applied to these employers, because education and communication can ease the transition for employees," continued Mason. "We have created such great educational tools and resources for Health Savings Accounts, but we knew we needed to make them easier to find to increase utilization. Therefore, we made accessibility a major focus of our website redesign."

Visitors to HSA Bank's website can find all the basic HSA information, including HSA fundamentals, IRS requirements, contribution limits and eligible medical expenses in the same multimedia formats, such as Adobe Flash(R), PowerPoint and written communication. HSA Bank also continues to provide calculation and decision-making tools, including the new An HSA for Everyday tool.

The "An HSA for Everyday" tool allows an individual to listen to several real-life HSA scenarios, and even complete a questionnaire to learn how an HSA could work for your situation. The education resources they offer now, and continue to develop for the industry, focus on helping people identify with how an HSA can be useful to them in all stages of life.

You can find a list of our recommend HSA Administrators on our website, along with information on what a Health Savings Account can do for you.