Fort Collins, CO (PRWEB) June 5, 2007 -- HSA for
America, the nation's leading provider of Health
Savings Accounts and HSA-qualified health insurance plans for individuals
and families, is now offering new tools to help health insurance agents improve
their expertise and marketing of HSA plans.
Health
Savings Accounts enable people with qualifying high-deductible health
insurance plans to set aside money in a tax-favored account, which grows tax-deferred
and can be used tax-free to pay for future medical expenses. There are
now 4.5 million Americans covered by HSA-qualified
plans, a 43% increase since last year.
HSA
plans have high deductibles that encourage consumers to compare prices
and service when shopping for healthcare. As more and more Americans
sign up for these plans, the competitive pressures on the marketplace should
result in lower prices and higher quality for all consumers.
HSA
for America hopes to encourage greater adoption of HSA plans
by helping to educate insurance agents on how to market and present these
plans. "HSA plans are exploding in popularity, so any health insurance
agent who is not focusing on this market is missing the boat," says Wiley
Long, president of HSA for America.
HSA
for America is offering a free online subscription to HSA
Sales Success, a weekly newsletter focused on helping insurance agents sell
more HSA-qualified
plans. They are also offering a complete HSA marketing system, including
advertisements, emails, phone scripts, and more.
"The
general public is just now beginning to understand the tremendous benefits
that HSAs offer," according to Long. "The premiums are about 40% less,
and there are strong tax advantages to having this type of coverage.
Agents who become known as experts in this area will do quite well in the
coming years."
HSA
for America is a nationwide brokerage firm specializing
in individual and family health insurance plans that are qualified to work
with Health Savings Accounts. HSA for
America represents many different insurance companies, offers instant
online quotes, online applications, and comparisons of HSA
administrators.
